Zhang Juzheng Street is named after the Ming-dynasty statesman Zhang Juzheng. The street starts at Binyang Tower by the East Gate city wall and ends at Quyuan Road. The pedestrian street, themed “Old Street, New Voices” and “Lanes of Everyday Fireworks and Trendy Vibes,” features formats such as digital technology, intangible cultural heritage exhibitions, specialty cuisine, travel-photography check-in spots, cultural and creative products, Guochao-style dining, small-scale performances, and Guofeng parades. It has been developed into a composite historical and cultural landscape street integrating culture, tourism, and commerce, reviving the historical impression of Jingzhou Ancient City.